Luna Storytime
Product Launch & Brand Content
Role: Video Creative Direction | Video Strategy & Production | Content Design
I helped shape the video and digital content for Luna StoryTime from consumer launch through ongoing brand support. I developed product launch and educational videos, scalable character-preview content, and social creative designed to help audiences discover and understand the growing Luna StoryTime product line. As the brand evolved, I identified content opportunities and built repeatable visual approaches that could expand across new products, characters, and licensed properties.
Product Launch
For the 2025 launch, I wrote, shot, edited, and designed a 60-second product video that introduced Luna StoryTime’s features and experience. I combined original product footage with high-quality still photography and After Effects compositing to show the projector naturally in use. The finished video supported launch publicity, press coverage, and consumer marketing.
Product EducationI developed instructional and troubleshooting content to make setup and use easy to understand, maintaining a consistent visual approach across consumer education and support.
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Character Content System
As the product line expanded, I developed a repeatable visual system for character-content previews across licensed properties and original Luna StoryTime figures. The framework created consistency across the growing content library while allowing each character and licensed property to retain its own visual identity.
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Video creative direction, production, and content design by NaShantá Fletcher.
All trademarks, imagery, and copyrighted materials remain the property of their respective owners. Work shown for portfolio purposes only.
All trademarks, imagery, and copyrighted materials remain the property of their respective owners. Work shown for portfolio purposes only.
