Mean Girls: Totally Fetch Mocktails
Licensed Product Launch Campaign
Role: Campaign Art Direction | Motion Design | Digital Campaign Design
The Parragon Publishing Creative team established the book design for Mean Girls: Totally Fetch Mocktails, and I translated that creative direction into a launch trailer and digital marketing campaign, extending the finished book’s Paramount-approved visual language across motion, social media, and Amazon A+ content.
Working within licensed-IP constraints, I built on the book’s Burn Book-inspired scrapbook aesthetic, using character spreads and isolating typography, paper elements, illustrations, and scribbles for animation. Cocktail imagery offered more creative flexibility, giving me greater freedom to experiment with composition and motion, while upbeat pacing and music captured the nostalgic energy of the early 2000s.
Working within licensed-IP constraints, I built on the book’s Burn Book-inspired scrapbook aesthetic, using character spreads and isolating typography, paper elements, illustrations, and scribbles for animation. Cocktail imagery offered more creative flexibility, giving me greater freedom to experiment with composition and motion, while upbeat pacing and music captured the nostalgic energy of the early 2000s.
Campaign Extensions
I extended the book’s established visual direction across social media and Amazon A+ content, creating a cohesive campaign system across video, social, and e-commerce.
Amazon A+ Content
Social Media
Digital marketing design by NaShantá Fletcher.
All trademarks, imagery, and copyrighted materials remain the property of their respective owners. Work shown for portfolio purposes only.
All trademarks, imagery, and copyrighted materials remain the property of their respective owners. Work shown for portfolio purposes only.
