Mean Girls Mocktails | Licensed Launch Campaign
Overview:
Trailer and social media content developed to support the launch of Mean Girls: Totally Fetch Mocktails.
I translated the book’s scrapbook aesthetic into motion and digital marketing formats, developed under Paramount licensing approval.
Role: Design Direction, Motion, Social Design
Formats: 16:9 & 9:16 trailer, social posts, recipe series
Licensor: Paramount
Trailer and social media content developed to support the launch of Mean Girls: Totally Fetch Mocktails.
I translated the book’s scrapbook aesthetic into motion and digital marketing formats, developed under Paramount licensing approval.
Role: Design Direction, Motion, Social Design
Formats: 16:9 & 9:16 trailer, social posts, recipe series
Licensor: Paramount
Marketing design and layout by NaShantá Fletcher.
All trademarks and copyrighted materials are property of their respective owners.
All trademarks and copyrighted materials are property of their respective owners.
