Mean Girls: Totally Fetch Mocktails
Licensed Product Launch Campaign
Role: Creative Direction | Motion Design | Campaign Design
I developed the creative direction for the Mean Girls: Totally Fetch Mocktails launch campaign, translating the finished book’s Paramount-approved visual language into motion and digital marketing.
Working within licensed-IP constraints, I built on the book’s Burn Book-inspired scrapbook aesthetic, using approved character spreads while isolating and animating typography, paper elements, illustrations, and scribbles. Cocktail imagery allowed more freedom for playful composition and motion, while upbeat pacing and music captured the nostalgic energy of the early 2000s.
Paramount approved the trailer with only one requested change: the addition of the required legal line on the final frame.
Working within licensed-IP constraints, I built on the book’s Burn Book-inspired scrapbook aesthetic, using approved character spreads while isolating and animating typography, paper elements, illustrations, and scribbles. Cocktail imagery allowed more freedom for playful composition and motion, while upbeat pacing and music captured the nostalgic energy of the early 2000s.
Paramount approved the trailer with only one requested change: the addition of the required legal line on the final frame.
Campaign Extensions
I adapted the campaign’s visual direction across social media and Amazon A+ content, creating a cohesive system across video, social, and e-commerce.
Amazon A+ Content
Social Media
Creative direction and marketing design by NaShantá Fletcher.
All trademarks, imagery, and copyrighted materials remain the property of their respective owners. Work shown for portfolio purposes only.
All trademarks, imagery, and copyrighted materials remain the property of their respective owners. Work shown for portfolio purposes only.
